How to Find Out if Your Copywriter is Good
If you want to use the internet to make money, you'll need a site. That website needs to be well written, most especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's best to engage the services of someone who is well-qualified to write the text for your website. An experienced copywriter will rake in a lot more cash than you would ever even be able to hope to see if you tried to do all of the writing by yourself. Apparently, however, not every copywriter is as effective as the next one. Some have great talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be a breeze. Below are a couple of ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy should have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own web site, how are they going to be able to help you create yours? Look at the copy on the copywriter's web site. If it is full of typos and grammar errors this is not a good sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noticing grammar and spelling errors. Does the web site copy trigger an emotional response as you are reading it? Does it cause you to feel affection for the writer? Does the copy make you want to follow up and find out more about them? Does the website copy make you want to jump to hire them right away? Does it make you feel like you must get out of there? Does it push you to be angry? These are all vital reactions and you should heed to them.
Carry out a little more research on the writer. Search for reviews for the copywriter on independent web sites and online discussion boards. It's very likely that the only reviews you are going to copywriter freelance jobs discover on the writer's web site are going to be good. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You must also ask the writer to give you several references. Make sure that read more you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is vital to actually browse through any samples provided to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially vital if the copywriter is touting himself or herself an expert in a field. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are numerous different ways to see if a copywriter is worth hiring. It is crucial that you do your homework and look beyond the copywriter for information regarding his/her reputation and character.